The key elements you must include in your video to conform to the expectations of the genre, the audience you expect and what is expected of a video

The key elements you must include in your video to conform to the expectations of the genre, the audience you expect and what is expected of a video

Fast cut shots that mirror the beat of the music, to keep the audience intrigued and prevent them from boredom  

Contains a dance perform that is suitable for the song being used for the video.

A convention of dance music videos are including activities that their target audience can relate to, such as playing sport, partying and exploration on holiday.

Expensive clothes and shoes are a convention in the dance music genre, due to the wealth and fame that many of the DJ’s have leading to them to be represented in a certain way to puts across their success.

The artists tend to not feature in their own music videos as, within the dance genre, the videos usually have a narrative to them that are directly linked to the lyrics of the song.

A range of images, that help to promote social realism.

A cross over of narrative between three characters, from different social and economic backgrounds.

Locations with high key lighting and vibrant colours are conventional for dance music videos as they aim to put across the themes of freedom, discovery and joy.

The sense Verisimilitude, is a convention within dance music as dance music tries to appeal to the largest audience possible, due to it being a rather mainstream music genre.

Intertextuality is present in many dance music video. Hinting at a previous media can help to drive a narrative or meaning that the artist wants to be portrayed in their video.

Dance Music video conventional only feature young dancers or actors. This is due to directors and artists primarily aiming their videos at a millennial target audience.

The location of the music video must match the genre and mood of the song. For example a dance/pop music have been filmed on beaches and nightclub, however rap/hip-hop song are conventional filmed in streets and warehouses.

Cinematography plays an important role within dance music video. High angled shots are conventional which try to show the success and status of the artist which within their own videos promotes them. Panning and tracking are regularly.