Theo Clark (Candidate Number:1186)

The key elements you must include in your video to conform to the expectations of the genre, the audience you expect and what is expected of a video Fast cut shots that mirror the beat of the music, to keep the audience intrigued and prevent them from boredom   Contains a dance perform that is suitable for the song being used for the video. A convention of dance music videos are including activities that their target audience can relate to, such as playing sport, partying and exploration on holiday. Expensive clothes and shoes are a convention in the dance music genre, due to the wealth and fame that many of the DJ’s have leading to them to be represented in a certain way to puts across their success. The artists tend to not feature in their own music videos as, within the dance genre, the videos usually have a narrative to them that are directly linked to the lyrics of the song. A range of images, that help to promote social realism. ...

                          The target audience for my music video are sophisticated 16-24, AB demographic. My music video will be constructed to a young cosmopolitan, left wing audience, who will both sympathise and recognise both the enjoyment and struggles between the transition from childhood into adulthood and the subsequent social and economic difficulties this can bring on individuals that impact an entire family. Owing to the current political climate with Brexit dominating the social-economic policy the government have turned a blind eye to the dire social issue within this country which has led to a 75% increase of the number of homeless people since 2010, when the Conservatives came to power. I purposely chose to target a younger audience as I believe,  from both my own personal experience and issue th...

Spike Jonze Spike Jonze has had an incredibly active role within the film industry, either writing, acting, directing or producing over 41 films.   Jonze is most notable for his works as a director and producer. Jonze began his directing career with ‘Being John Malkovich’ which earned him his first Academy Award nomination in 1999.   In 2000 Jonze found the franchise ‘Jackass’ which became a leading film and television franchise creating millions by filming pre-planned stunts and pranks. Jonze went on to make four ‘Jackass’ films which thrived at the Box Office. In 2002 he directed and featured in Adaptation which starred Nicholas Cage, Meryl Streep and Chris Cooper. Copper won both and Academy Award and a Golden Globe for his performance in Adaptation and Jonze earned himself a Golden Globe nomination for Best Director.   In 2009 Jonze directed and co wrote the children's fantasy drama ‘Where the Wild Things Are’. In 2013 Jonze created his most succes...