Peligro Music Video

Peligro, Giggs featuring Dave Music video

Music Video 

Research and Planning


Peligro is a British grime song by Giggs featuring Dave from 2017. We chose to use this song as it did not have an original music video. The song was released in October 2017, making it a current song and therefore more appealing to us due to it being contemporary.   This allowed us to create an original text which we believed suited the pace and rhythm of the song.  Grime is a British genre of rap that has become increasingly mainstream within the past decade.  This therefore made it assessable to take conventions from within the genre and implement them into our video. We decided on the genre very early on within the task. It was made evident that an urban and abstract video was what we were aiming to make. The first task was to find a song that we believed was suitable for the video we were trying to make. We looked for about ten minutes trying to find a suitable sing from within the grime genre. We came across 'Isle of Arran' by Loyal Carner as a potential Song for our project.  We listen through the song two whole times and decided that the pace of the song was too slow for us to implement our ideas in order to create a significant effect. After deciding that 'Isle of Arran' was not suitable we then looked at Peligro by Giggs. This song had a more significant pace and rhythm that was ideal for the music video we were looking to create. After listening to the whole song all the way through, it was made clear that the Dave's featuring section was the stand out part of the song and would enable us as a group to incorporate a large amount of intertextuality which would provoke humor and abide the grime video conventions.

Before we started filming, it was essential to set out the mise-en-scene of the music video. We had to decide on the location of the video, what clothing should be worn and what props need to be incorporated to help create intertextaulity within the video. We decided that the school locker room was a suitable place to film the music video. It helped to provide a urban and gritty setting for the video which helped to anchor the meaning behind the lyrics. The clothing chosen was a plain blue jumper. Simplistic clothing is a convention from grime genre, which we followed in order to anchor the genre. A range of props were used to help create intertextaulity. We looked closely at the lyrics and added props to certain parts of the video where the lyrics referenced certain people, objects or issues. For example Jurgen Klopp is referenced to being an 'angry German'. For this line a Klopp t-shirt was implemented into the video along with a cut out mask with his face. The footage was filmed onto an iPhone and was edited on iMovie after the filming was complete.


Evaluation and Analyse

 

The video starts off with an extreme close up shot in black and white filter. This creates the idea that the artist featuring in the video is intimidating and dominant. The use of black and white helps to anchor the genre as that particular filter is an iconic convention within grime and rap videos. As the artists starts singing the background changes to the looker room. This creates an urban and post modernist atmosphere. The monochrome filter enhances the theme and makes the video appear more gritty. The use of showing a diet coke can provokes humour within the video. As the line directly references a diet coke, by showing a can it reveals to the audience what they are picturing. The video switches to a new setting, the artist is outside at night with his hood up. This creates connation's of being a stereotypically intimidating youngster, which is a vital convention within rap culture. The use of slow motion provides variety of pace to the video. This helps to anchors the video as a grime music video. The close up on the Nike Air Force One's helps to shown the audience the status that grime artists have as they can subtly show off their wealth through the possessions that they have. Expensive clothing and shoes are a common convention due to personal possessions being engraved in the culture of 21st century rap. The artist walks towards the camera, forcing him to be presented as a domineering character. The waving of a Swarovski paper bag helps to strengthen the idea that grime artists are wealthy and egotistical.  The video then cuts to the next scene which was filmed with a fish eye lens. This is intertextaul to music videos from the 90's, which were directed by Hype Williams. Since the 1990's fish eye lens has become a convention within the genre and was heavily influenced by artists such as Eminem and Ice Cube in the late 90's and early 2000's. The next lyrics of the song are 'Your Mr still picking up Q's'. For this scene the mac has a letter printed on it which helped to anchor the meaning of the lyrics into the song. For the next scene two intertextaul references are made. The first being the fish which is intertextaul to Hype Williams and the other is  the Jurgen Klopp reference. Pat is wearing a Jurgen Klopp t-shirt and covers his face with a klopp mask when he is mentioned. A worms eye shot shows a Volkswagen polo which is referenced within the lyrics at this point in the song. The footage then cuts to Pat putting his hood up, this signifies a gang culture and has criminal connotations. The song ends with a black screen. This is a common theme within grime videos. It enable to song to slowly fade out being a more sophisticated ending to the music video.

Evaluation

What went well

• I believe the location for the scenes in our music video were well selected. They helped us to instil and urban and gritty atmosphere into our video, which then made our video conventional to grime.
• The use of props within the video, helped to create a text that was humours and had a sufficient amount of intertextuality, which helps to create a relationship with the audience as, there is a large amount of satisfaction for linking to intertextaul text together.
• The black and white filter used throughout the music video conforms to stereotypical grime conventions.
• The song used was a perfect example of a grime song, which contains a verse that was ideal for turning into a music video. Due to the song referencing a large amount of people and place, this allowed us to stretch our creativity and use intertextuality effectively.

How to improve

• If I was to improve the music video, I would reshoot a few of the new scenes where the miming was out of time. This occurred a few times in the video. To resolve this issue we used slow motion on certain scenes, which was ideal to resort to, but if the video could be improved, this would be a key change to make in order to improve.
• Another improvement I would make, is that I would try to include more locations, this would create a large amount of variation within the music video and would therefore become a more typical grime music video.
• Fish eye is used twice in the music video. I would change the first scene using fish eye and make it like the second. The first is using a lens with a square frame. This means that it doesn't fit the screen as it is too small. The second use of fish eye looks much cleaner and professional. This mistake came out as I hadn't realised that I could change the screen size on the app. I only found this out after I had shot the first fish eye lens scene.