Wix.com choice justifcation

 Wix.com Choice justification 

Wix.com is user friendly website creator that allow users of all computing capabilities to access the editing software enabling them to create a professional looking website that appeals to their target audience. When creating a website there are many features and conventions that need to be followed to create a site that can be navigated by users. Owing to this Wix have templates that can be used for free which will help to structure your website for you. Owing to this the conventions of website are met allowing both a clean, working site as well as one that can be used as a promotional tool for either an individual or business. The templates available on Wix are specialised for the particular genre of the website. For example, you can select to create a website for a musician and specify that the artists you are creating the site for is a DJ, owing to this the website will be themed around a DJ, providing the websites conventions for a DJ such as image including neon lighting, tour dates, importable music videos as well as a track player which songs can be added to for a small fee and played on the website strengthening the relationship between the music artist and the visiting users of the site. The website also conforms to conventional colour schemes. For the specialised DJ webpage, the colour scheme used is a black background contrasted against mint green text and boarders, intentionally replicating the venue of a nightclub which is associated with electronic dance music. Through be able to either use templates or follow step by step instructions this makes the process of creating a website for your chosen artist more convenient and comfortable for allowing an optimum outcome.

Wix.com is a free website to use to design a website. This is significant as it will allow me to create a Website for Martin Garrix that is both representative and conventional at no additional cost. As Wix is a free this site does not discriminate from those who can afford to publish a website and those who cannot. It allows first time musician and business owners to release websites as well as highly successful individuals. Owing to this Wix stood out in a crowded market of web designers. An alternate to Wix would be to pay a professional programmer to create a fully functioning website for me from scratch. However, this would cost a huge sum of money, to create an equal outcome to a free design website. Wix’s notion to allow all to use the website springs from their idea, that all who own a computer should be able to have access to create a website so that as users of the internet we can allow people to participate by uploading websites onto the internet. Unlike a professional programmer, the website can be made without any notice, providing you have access to a computer. Wix allows an account to make as many websites as an individual pleases for unlimited amount of time to ensure that the user creates a site they are satisfied with. 

Whilst exploring the comparisons between Wix.com and Weebly.com, I found that Wix had profound customisable advantageous over Weebly allowing a creator to personalise and create a preferred page to either represent themselves or someone else. Within the wide selection of templates available with Wix, vast amount of personalisation is available. This allows each designer who uses a template to differentiate their website from other who may use the same template. Customisation is simple on Wix allowing all users for different ability to create the most professional and personal site for them. Owing to the customisation being straightforward, users can create a website in a short space of time, which is vital for myself as an A-Level Media Studies student as I have deadlines to meet, and owing to this, with Wix, I am able to create an effective website for Martin Garrix that will present him in the way, he wishes to be perceived by the public. Having used Wix before, whilst I was in the midst of producing my site, new editorial features were constantly be added allowing myself to create the most advanced site that Wix would allow me. The new editorial features came with no additional cost which made them assessable to all users.

Wix, unlike Weebly has a certain degree of flexibility which allows users to produce an ideal website for themselves which can appeal for their target audience. For example. a website targeting a younger audience, animations can be added allowing a certain degree of interactivity which appeals to younger users of websites. Wix have a computerised assistant, who can assist users of the website to obtain the perfect outcome. This  technology is called Artificial Design Intelligence (ADI). ADI is what makes Wix stand out inn a crowded market.