Key elements to include in my website to conform to the conventions of music artists websites.
- An image of the artist to be used as the
background, usually edited to create a pastel coloured effect which represents
calmness and inclusivity.
- The Logo for the artist is essential to include
on their website. This first and foremost makes them recognisable to users on
the site, who are showing an interest in a musician by visiting their website.
- Music artists tend to conform to two colour
schemes for their websites. The first is monochrome; through using monochrome, binary
opposition can be created on their website. The use of black text on a white
background or white text on a black background allows a simplistic design that
his not harsh or off putting. This effect is very common with both producers
and DJ who create electronic dance music. The second common colour scheme are
fluorescent backgrounds contrasted against fluorescent text. This helps
to anchor the artists belief of positivity and joyfulness, two values that
music artists hope to convey through their music.
- Tour dates are a convention of a musician’s
websites. They are fundamental in order to inform audiences of the activities
of their desired artist. They tend to be closest upcoming tours and are
significant in ensuring that artists sell as many tickets as possible. Within
this section of the website it is conventional for there to be a link, that
will give the users to a neighbouring site, where tickets are be purchased securely.
- Recent music videos conventionally appear on the
website of the artist. This helps to promote their most recent music, helping
to builder a wide audience and a stronger relationship with visiting users of
their site.
- The Music videos, that are usually upload from
YouTube onto their website and can be changeable via a working arrow either
side of the screen which will allow the audience to either more forward to the
next video lined up on their website or reply the video they have just watched.
- A working mulit-purpose menu bars are conventionally
located at the top of a homepage on a music artist’s website. The interactive
bar will allow users of the website to explore further pages building a
stronger relationship with their audience.
- Electronic photo album are available to be accessed
on the website. This tend to contain image of the selected artist performing, usually
on their latest tours. Photos with fans are also common as they provide the
audiences with escapism and even nostalgia if fans of the musician revisit the
website to view the images.
- Icons for social media platforms must be
included. Artists tend to include icons from both social media and media viewing
platforms, in which the artist has a following.
- For example, Khalid underneath his logo has
five icons. They are showing to users of his website his appreciation for their
commitment for his following and his will to widen his audience’s further
through advertising platform he has an audience on.
- General information of the artist is essential
to contain on their website. This allows audiences to gain a wider knowledge of
the artist they admire, strengthening the relationship between artist and their
fan base. The key information on the artist allows audiences to recognise how
they reached stardom. Conventionally artists will stress the dedication and
commitment that they had to undertake in order to achieve their ambitions.
- A discography for the musician tend to appear on their
website. On this page, users can view all the artists’ previous works. They tend
to be presented in large images of the single cover showing both the name of
the song and acknowledging any featuring artists.
- Blog posts are posted on their websites allowing
audiences to stay abreast of all of the artist’s latest activity.
- A link to the merchandise store for the artists
is essential to include. Artists create large sums of revenue via their stores.
They tend to separate website dedicated a single artist, who tend to model both
the clothing and accessories, a marketing technique used to gain the largest volume
of sales.
- Large, clear fonts are used to make the website
easy to navigate allowing users to optimum usage out of the website, informing them
about a particular artist.
- A Contact webpage will need to be included. This
usually contains an email address users can contact to gain further information.
A postcode may be assessable, allowing fan mail to be sent to their desired
artist strengthening the relationship between the audience and their fan base.
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